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Gentle milky hair cleanser. For curl types 3a–4c


250ml / 8.4oz

Gives you good wash day.

Inspired by sensitive skin cleansers for your face, hair-wash is a super gentle, lightly foaming hair & scalp cleanser that feels like milky liquid marshmallow to the touch.

Made with deeply nourishing Argan Oil & Aloe Vera Juice, and Lemon Tea Tree Oil for scalp health.

Designed to give you an effective clean without drying or tangling your curls. Smells like fruit-loop for nostalgia.

Key Ingredients

Full Ingredients

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Complete your wash day


Creamy deep conditioner. For curl types 3a–4c

See Product

Simplify wash day with a kit

Kit 1-Wash

All of the essentials. For curl types 3a–4c

See Product

You make good hair, we make good hair products—starting with wash day.

  • Step 1: wash.

    Section wet hair into four equal parts. Apply, section at a time, making sure the product reaches both your scalp and strands. Scrub using the pads of your fingers, then rinse. Repeat. Or don’t.

  • Step 2: mask.

    Apply a generous amount of hair–mask from root to tip in sections. Smooth through. Leave on for 5-10 minutes, add water, and gently detangle with fingers or comb. Rinse.

  • Step 3: oil.

    Apply as you like - to wet hair after wash and mask, or dry hair in-between wash days. Add a few drops to hair-mask, or your body cream - or use as a pre-wash oil treatment.

  • Step 4: you.

    Do more. Do less. Do whatever. Do you. Get it?

  • “Ladies with 3a to 4c hair types, this ones for you”


  • “ a few hours, had some of the softest, defined, and voluminous curls I've had in a while.”


  • “The packaging for the entire range is great, but what’s inside is even better”


Simplifying wash day